Owners of domestic cats are often encouraged to keep their cats indoors not only for their own safety but also to protect the environment in which they live. These investigators conducted an online experiment to assess the effectiveness of the messages given to persuade owners to keep their cats indoors only. A total of 512 cat owners were shown one of three short video messages: 1) showing impact of cats on wildlife and biodiversity, 2) showing improvement to cats’ life and welfare, or 3) and showing a neutral message with general information on cats. The impact of the messages was determined.
Results indicated both messages of impact on wildlife and welfare of the cats motivated owners to contain their cats. Increased motivation led to increased efforts to contain the cats after the experiment. This was strengthened by the bond owners had with their cats. According to the authors, “These findings emphasise the value of adopting approaches incorporating human behaviour and persuasive communication theory to design cat, and indeed any invasive animal, management interventions. They should be relevant to practitioners involved in developing and delivering interventions aimed at improving adoption of best-practice animal management strategies.” (MK)
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
